A device may determine a multi-customer offer, wherein the multi-customer offer identifies a threshold quantity of customers of the multi-customer offer to allow access to the multi-customer offer. The device may receive one or more requests to accept the multi-customer offer, wherein a request, of the one or more requests, is associated with a customer device of the one or more customer devices. The device may determine, based on a quantity of requests of the one or more requests, that the threshold quantity of customers is not satisfied. The device may identify, based on the threshold quantity of customers not being satisfied, one or more candidate customer devices having a likelihood of requesting to accept the multi-customer offer, wherein the one or more candidate customer devices are associated with respective users that are the potential customers, and wherein the likelihood satisfies a threshold.