Disclosed are a blockchain-based platform and methods for monetizing a social media following. An example method may commence with receiving content associated with an object of a social media following. The content may be received from at least one content source. The method may further include aggregating the content received from the at least one content source. The method may continue with gamifying the aggregated content to facilitate interactions of at least one fan of the object of the social media following with the aggregated content. The method may further include awarding at least one virtual asset to the at least one fan based on the interactions with the aggregated content. The method may continue with securely storing transactions associated with the at least one virtual asset to a blockchain and facilitating exchange of the at least one virtual asset for a currency.