Embodiments of the present disclosure provides a transparent liquid crystal display device and a display method thereof. The transparent liquid crystal display device includes a transparent liquid crystal display panel and a transparent backlight module, the transparent liquid crystal display panel includes a color filter substrate, the transparent backlight module is disposed on a non-display side of the transparent liquid crystal display panel and includes a transparent light guide plate and an ultraviolet light source, the ultraviolet light source is disposed on a side end of the transparent light guide plate, the color filter substrate includes color resin lasers with different colors, and the color resin layers with different colors are mixed with fluorescent materials which are excitable to emit corresponding colors.