Some embodiments of the invention provide novel methods for providing transparent services for multicast data messages traversing a network edge device operating at a boundary between two networks. The method analyzes data messages received at the network edge device to determine whether they require a service provided at the boundary and whether they are unicast or multicast (including broadcast). The method modifies a multicast destination media access control (MAC) address of a multicast data message requiring a service to be a unicast destination MAC address and provides, without processing by a standard routing function, the modified data message directly to an interface associated with a service node that provides the particular service required by the data message. The method receives the serviced data message, restores the multicast destination MAC address, and forwards the serviced data message to a set of destinations associated with the multicast destination address.