Disclosed herein is software technology that leverages improved AR technology to facilitate presentation of virtual content overlaid on a view of a real-world environment. Additionally, also disclosed herein is an “insights” software application that functions to provide insights about the real-world environment. In one aspect, disclosed herein is a method that involves an AR-enabled device that includes one or more sensors, a user input interface, a display screen and is configured to (1) based on user input, determine an initial position and orientation of the computing device within a virtual 3D model of a real-world environment; (2) align the virtual 3D model of the real-world environment with the real-world environment; and (3) cause a display screen to present the aligned virtual 3D model as overlaid virtual content on a view of the real-world environment.