Machine learning (ML) can be used to gather data on prospective customers from publicly available online sources. The ML can provide data on a likelihood of near future, customers and subscribers and a list of people with low interest in the company's products. The ML system can be recursively updated as new public data becomes available online. Thus, the ML system can be used to generate targeted advertising and root cause analysis based on a relationship between people's statuses and their respective interests in certain products and/or services.