The disclosure provides a display device driving method and a display device. In driving the display device in which any one of a first frequency drive and a second frequency drive can be selected as a specific frequency, for a scanning period at the specific frequency from a start of a quenching period for a first row forming a frame to an end of a quenching period for a last row forming the frame, the scanning period in the second frequency drive is shorter than the scanning period in the first frequency drive.