A network controller, a user equipment (UE) device, and associated methods for conducting intelligent enhanced multimedia broadcast multicast services (eMBMS). A network controller receives user preference information and location information from a plurality of UEs. The network controller selects one or more data packages to transmit using eMBMS in one or more broadcast regions based on the user preference information and the location information. The one or more data packages may comprise an updated machine learning model in a distributed learning application. The network controller provides an indication to a remote device to broadcast the one or more data packages in the respective one or more broadcast regions using eMBMS.