Invention Grant
- Patent Title: Smart media display
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Application No.: US16796662Application Date: 2020-02-20
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Publication No.: US11218769B2Publication Date: 2022-01-04
- Inventor: Michel Allegue Martinez , Negar Ghourchian , David Grant , Francois Morel , Pascal Paradis-Theberge
- Applicant: Aerial Technologies Inc.
- Applicant Address: CA Montreal
- Assignee: Aerial Technologies Inc.
- Current Assignee: Aerial Technologies Inc.
- Current Assignee Address: CA Montreal
- Agency: Polsinelli LLP
- Main IPC: H04N21/45
- IPC: H04N21/45 ; H04N21/458 ; G06Q30/02 ; H04N21/262 ; H04N21/442

Abstract:
A method of utilizing Wi-Fi based passive motion detection to deliver targeted advertising through a smart TV is provided. The system uses an agent in connection with the wireless access point that the Smart TV uses to access the internet to make motion determinations. The CSI data of the access point is analyzed to identify if a user is present, if the user is stationary, the previous location of the user, and the activity the user is currently engaged in. An advertisement may be selected based on a last visited location and activity. Such advertisements may further be delivered to more engaged viewers when the advertiser pays a higher rate.
Public/Granted literature
- US20200296463A1 SMART MEDIA DISPLAY Public/Granted day:2020-09-17
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