A control method includes acquiring first layout data and second layout data generated by an album creation application in a terminal device of a user and uploaded to a server, outputting an estimated feature value based on the acquired first layout data, generating an album creation parameter based on the output estimated feature value, generating layout data based on the generated album creation parameter and an image used for the acquired second layout data, and updating the album creation parameter based on a feature value based on the generated layout data and a feature value based on the second layout data.