Embodiments herein disclose a method for modifying content in an electronic device. The method may include classifying a plurality of regions in the content, wherein at least one of a lightness factor or a brightness factor is defined for each of the regions. The method may further include obtaining at least one of a candidate lightness span or a candidate brightness span for each of the classified region from a predefined lightness span database or a predefined brightness database and identifying a current brightness level of a display of the electronic device. The method further may further include identifying at least one of an optimal lightness span or an optimal brightness span by adjusting the candidate lightness span and candidate brightness span based on the current brightness level and modifying the content corresponding to each of the classified region using at least one of the optimal lightness span and the optimal brightness span.