- Patent Title: Systems and methods for automatically generating remarketing lists
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Application No.: US16787779Application Date: 2020-02-11
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Publication No.: US11216852B2Publication Date: 2022-01-04
- Inventor: Bharath Pattabiraman , Ardian Poernomo
- Applicant: Google LLC
- Applicant Address: US CA Mountain View
- Assignee: Google LLC
- Current Assignee: Google LLC
- Current Assignee Address: US CA Mountain View
- Agency: Marshall, Gerstein & Borun LLP
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02 ; G06Q30/06

Abstract:
Systems and methods for automatically generating remarketing lists based on client sessions are provided. The system can include a visitor management module to identify client sessions established at a website. The visitor management module can determine node pairs including destination nodes and referrer nodes. The system can include a graph construction module to construct a graph including the node pairs and edges between the node pairs representing click-through rates. The system can include a graph clustering module to assign information resources to a first group based on one of i) a number of edges between the nodes and a conversion node or ii) click-through rates of node pairs including. The system includes a remarketing list generation module to assign the first group of information resources to a remarketing list. The remarketing list generation module can assign client identifiers that accessed the first group of information resources to the remarketing list.
Public/Granted literature
- US20200175555A1 SYSTEMS AND METHODS FOR AUTOMATICALLY GENERATING REMARKETING LISTS Public/Granted day:2020-06-04
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