On-demand application permissions is described, including obtaining one or more consents associated with one or more functions of an application, where the application does not allow using the functions without associated consents; receiving, from a user, a consent associated with a function; activating to allow that function to be executed; when a request from the user to use another function is received, determining that the another function requires an associated consent to activate; determining that there is no consent from the user associated with the another function; prompting for a consent associated with the another function; receiving the consent associated with another function; and activating to allow the another function to be executed.