An image processing apparatus includes: a gradation correction section that performs output gradation correction with respect to input multi-value image data; a conversion section that converts the multi-value image data, which is acquired after the output gradation correction is performed by the gradation correction section, into binary image data; a storage section that stores the multi-value image data or the binary image data; and a control section that performs control such that the multi-value image data, which is acquired before the output gradation correction is performed, is stored in the storage section in a case where content of the input image data is content which requires the output gradation correction, and such that the binary image data is stored in the storage section in a case where the content of the input image data is content which does not require the output gradation correction.