In an image data conversion device, color image data is represented in gray scale, a histogram of brightness values is created for the gray-scaled image data, it is determined based on the created histogram which image pattern of a plurality of image patterns the gray-scaled image data is classified into, a range subjected to gamma correction and a range fixed to at least one of a minimum value and a maximum value of gray scale are set for each image pattern, and image data conversion including the gamma correction is performed on the gray-scaled image data.