A computer in a cloud computing environment includes a virtualization instance (VI) providing cloud services to a consumer device. The computer includes non-virtualizing and self-virtualizing type devices. The VI uses a first virtual device that is a virtual form of one of the non-virtualizing type devices to meet Quality of Service (QoS) objectives. A method for managing the resources of the cloud comprises receiving QoS metrics, determining that the VI cannot meet the QoS objectives using the first virtual device, determining that a second virtual device comprising a virtual form of one of the self-virtualizing type device alternative to that of first virtual device is available and can meet the QoS objectives, and configuring the VI to use the second virtual device in place of the first virtual device. A computer programming product and a system can embody the method.