Aspects of the present disclosure provide techniques for reducing latency in distributing market data from a first location to one or more other locations over a wired or wireless transmission line. Some embodiments provide techniques for transmitting market data messages at a data transfer rate less than or equal to a predetermined target data transfer rate. Some embodiments provide techniques for transmitting only the most recent updates for a particular financial instrument. Some embodiments provide techniques which reduce or eliminate the need to recover a packet lost over the transmission line. Some embodiments provide techniques for aggregating data from multiple updates for a particular financial instrument into a single message for transmitting.