One example display method includes in response to receiving a display request from a target display device, determining a first display device and a second display device that support display of a target service, when a first distance between the first display device and a user is less than a second distance between the second display device and the user, obtaining current first display data of the target service from the target display device and sending the current first display data to the first display device, and when that the first distance reported by the first display device is greater than the second distance reported by the second display device is subsequently obtained, obtaining current second display data of the target service from the target display device and sending the current second display data to the first display device and the second display device.