A computer-implemented method for organizing data using basic atomic units of information includes generating an object of interest (OI) comprising an OI name and an OI description. The OI is a basic atomic unit of information. The OI comprises an audience and data associated with the OI is searchable. The method includes assigning one or more characteristics to the OI. The one or more characteristics of the OI are searchable. A first OI is linked with one or more second OIs having at least one overlapping audience or characteristic. The second OI is accessible by a link displayed in the first OI. The first OI is displayed in a visual format that is accessible to a plurality of users.