In accordance with an example embodiment of the present invention, there is provided an apparatus, including at least one processor; and at least one memory including computer program code the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following: detecting a listing of web content elements provided by a web search engine, the web content elements relating to web pages retrieved by the web search engine; analyzing one or more web content elements of the detected listing; and categorizing the content of one or more web pages on the basis of the analysis.