A method of camouflaging a tonal imperfection comprising the steps of: identifying a skin tone of a user comprising a tonal imperfection; instructing the user to select a pigmented cosmetic composition adapted to camouflage the tonal imperfection based on the user's skin tone; selecting the pigmented cosmetic composition; and selectively targeting and depositing the pigmented cosmetic composition substantially only onto the tonal imperfection; wherein the pigmented cosmetic composition comprises an average composition L* value of about 10 to about 40 units greater than an average skin L* value of the user. The pigmented cosmetic composition can comprise a particular set of L*C*h* values such that when deposited onto tonal imperfections, it can result in natural, flawless looking skin, while still remaining substantially undetectable to the naked eye.