Invention Grant
- Patent Title: Techniques for dynamic digital advertising
-
Application No.: US16577795Application Date: 2019-09-20
-
Publication No.: US11032586B2Publication Date: 2021-06-08
- Inventor: Jeffrey Mark Turner , Amanda Hicks , Matthew Philip Lemieux , Hongliang Eric Lin , Aram Jason Zucker-Scharff , Christian Derrick Walls , Brittany Pableo
- Applicant: WP Company LLC
- Applicant Address: US DC Washington
- Assignee: WP Company LLC
- Current Assignee: WP Company LLC
- Current Assignee Address: US DC Washington
- Agency: Wilmer Cutler Pickering Hale and Dorr LLP
- Main IPC: H04N21/234
- IPC: H04N21/234 ; H04N21/81 ; H04N21/431 ; H04N21/435 ; H04N21/6587 ; G06Q30/02 ; H04N21/845

Abstract:
Techniques for dynamic digital advertising are disclosed. In one particular embodiment, the techniques may be realized as a dynamic advertising method comprising: receiving, by a computer processor associated with a dynamic advertising device, from a client device, first advertising content information including timepoint data for a playback event associated with first advertising content of a first advertising slot on a webpage; configuring, by the computer processor, a recall request for the first advertising content, the recall request including identification data associated with the first advertising content and specifying a timepoint obtained from the timepoint data; receiving, by the computer processor, from the client device, first advertising content resume request; and requesting, by the computer processor, for the client device, using the recall request, timepoint-configured first advertising content having a playback start time equal to the timepoint.
Public/Granted literature
- US20200099967A1 TECHNIQUES FOR DYNAMIC DIGITAL ADVERTISING Public/Granted day:2020-03-26
Information query