An e-commerce method involves on-line viewing of a first article through a linking node for virtual merging on another structure. A particular application of the invention is directed to on-line apparel shopping involving a matching scheme using data provided with images to be merged. In a particular example, on-line viewing of one article, such as clothing, on another structure, includes creating an item from image-data corresponding to an article selected by an on-line viewer from an on-line viewer site with an image of a structure selected by the on-line viewer, and indicating whether the article and the structure satisfy a criterion such as color or style. The computers are coordinated to provide the merged image data for viewing by the buyer, with a revenue generating feature that generates fees for at least one of the buyer and a seller associated with one of the seller websites, and charges the at least one of the buyer and the seller for the generated fees.