An excellent display can be performed even when the frame rate changes dynamically at the reception side. When a switching portion at which a sequence of video streams to be transmitted is switched from a first sequence to a second sequence having a different frame rate from the first sequence is provided, display control information is inserted into at least encoded image data of a picture corresponding to the switching portion or a packet containing the encoded image data. A reception side performs display control of pictures using the display control information and implements an excellent display.