An image processing apparatus, which executes image processing for generating a virtual viewpoint image using a plurality of images captured by a plurality of imaging units that image an imaging space from different viewpoints, identifies a specific object among a plurality of objects inside the imaging space, and carries out image processing for generating the virtual viewpoint image on the plurality of objects inside the imaging space. The image processing apparatus executes the image processing on the identified specific object using images captured by more imaging units than in the image processing executed on other objects.