Effective image correction processing for reducing flicker is executed according to characteristics of images, and an image to be displayed in a liquid crystal display apparatus is generated. Characteristic amount change rate data that is a change rate between a characteristic amount of a sample image and a characteristic amount of a sample image output to a liquid crystal display device is acquired in advance and stored in a storage unit. The correction parameter for reducing flicker is calculated on the basis of the characteristic amount of the image to be corrected and the characteristic amount change rate data of the sample images stored in the storage unit. The correction processing to which the calculated correction parameter has been applied is executed for the image to be corrected to generate a display image. As the characteristic amount, for example, the interframe luminance change amount, the interline luminance conversion amount, or the interframe motion vector is used.