A retailer system responds to a request to view an electronic product offerings publication by using data indicative of a geographic location to select from a plurality of retailer locations at least one retailer location and by retrieving inventory related information for the selected at least one retailer location. The retrieved inventory related information is then used to select product offerings from a repository of product offerings whereupon an electronic product offerings publication container is populated with the product offerings selected from the repository of product offerings. The populated electronic product offerings publications container is then returned to the requester as the requested product offerings publication.