Systems and methods are provided for a brand search ecosystem for brands and branded products, locations, features, and services to enhance search results with real-time content and input on business rules, algorithms, and information from brandholders and provided over various modalities, including phones, TVs, kiosks, and speech recognition. The systems and methods include a brand name database including a plurality of brands and brandholders, bidders, and other content providers associated with respective brands. The search engine receives search requests from users, accesses the brand name database, and provides search results to the users based on a variety of factors, including the identity, search history, membership in a brand's rewards programs, aggregated feedback and ratings of others users, and direct feedback and ratings of the user conducting the search. The systems and methods also enable and process incentives to brands, bidders, content providers, and end users to encourage usage and real-time feedback, ratings, and other information on brands, branded products and services, and specific branded locations to further enhance search results.