A rotary valve unit includes a rotary valve and a reversible motor. The rotary valve operates according to a cooling valve timing for cooling a pulse tube cryocooler when the reversible motor rotates in a forward direction and is operated according to a heating valve timing for heating the pulse tube cryocooler when the reversible motor rotates in a backward direction. The cooling valve timing is designed to generate a working gas pressure oscillation in a pulse tube and apply a first phase delay to a working gas displacement oscillation in the pulse tube with respect to the working gas pressure oscillation. The heating valve timing is designed to generate the working gas pressure oscillation in the pulse tube and apply a second different phase delay to the working gas displacement oscillation in the pulse tube with respect to the working gas pressure oscillation.