An information providing apparatus of the present disclosure controls the output of information. The information providing apparatus includes a receiving unit that can receive a message. In addition, the information provide apparatus includes an output control unit that outputs the received message in a manner perceptible to multiple people. Further, the information apparatus includes a determination unit that determines whether the received message is a message addressed to a specific person among the multiple people. In a case where it is determined that the received message is a message addressed to the specific person, the output control unit can change an output mode of the received message, based on an attribute shared between the specific person and another person among the multiple people.