In embodiments of video media item selection, items that have been designated for association with video media are displayed while the video media is also displayed for viewing. An item grab application is implemented to receive a user input as an item selection of an item that is associated with the video media while being displayed for viewing. An item page for the selected item can be displayed, where the item page includes an identifier and image of the selected item, as well as a selectable link to the video media. The item grab application can also post the item selection to a social media site when the user shares the selected item. The item selection is posted without the video media that the selected item is associated with, and the video media is selectable for viewing from the item selection that is posted to the social media site.