Augmented reality interaction is described, combining online virtual resource allocation and management with consumption and image scanning operations of a user at a target place. Consumption data of a user is obtained. A quantity of virtual resources corresponding to the user are allocated to the user based on a consumption amount, and then accumulated. A determination is made whether a predetermined identifier corresponding to the target place is identified from image information of a scanned real-world image obtained through image scanning. Virtual data related to the virtual resources in the virtual resource pool is delivered from the augmented reality server to the augmented reality client device. The augmented reality client device is configured to perform augmented display of the related virtual data by overlaying and combining the virtual data with the image information at a location corresponding to the predetermined identifier in the scanned real-world image.