Invention Grant
- Patent Title: Systems and methods for inserting contextual advertisements into a virtual environment
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Application No.: US16226955Application Date: 2018-12-20
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Publication No.: US10997630B2Publication Date: 2021-05-04
- Inventor: Alejandro Sanchez Pulido , Carla Mack
- Applicant: Rovi Guides, Inc.
- Applicant Address: US CA San Jose
- Assignee: Rovi Guides, Inc.
- Current Assignee: Rovi Guides, Inc.
- Current Assignee Address: US CA San Jose
- Agency: Haley Guiliano LLP
- Main IPC: G06Q30/02
- IPC: G06Q30/02 ; G06T3/60 ; G06T11/60 ; G10L25/54

Abstract:
Systems and methods are described herein for inserting contextual advertisements into a virtual environment. While presenting a virtual environment, a media device receives speech input. The media device selects an advertisement from an advertisement database based on the speech. The media device then determines the current environment of the virtual environment and generates a virtual object that is related to the current environment. The media device overlays the selected advertisement over the generated virtual object and displays the generated virtual object in the virtual environment.
Information query