Implementations of the disclosure describe an Open Automated Demand Response (OADR) endpoint device. A method of the disclosure includes receiving, by a processing device of an endpoint device, a first message comprising a first market energy price, determining whether a first quantity of energy has been consumed within a first time period by at least one energy device associated with the endpoint device, responsive to a determination that the first quantity of energy has been consumed by the at least one energy device within the first time period, determining whether the first market energy price is greater than a price threshold and responsive to a determination that the first market energy price is greater than the price threshold, causing the at least one energy device to stop consuming additional amounts of energy.