A projector includes a light source, a light modulation device configured to modulate light emitted from the light source, a polarization element arranged to one of a light incident side and a light exiting side of the light modulation device, a projection device configured to project the light modulated by the light modulation device, a casing in which the polarization element is arranged and whose inside is filled with a cooling liquid, and a circulation device configured to circulate the cooling liquid in the casing onto the polarization element. The cooling liquid circulates along a first direction on the light incident side of the polarization element. The cooling liquid circulates along a second direction opposite to the first direction on the light exiting side of the polarization element.