Methods and apparatus to provide a consumer services cloud in a communications network are disclosed. An example apparatus includes a processor and a computer readable storage medium including computer readable instructions that cause the processor to analyze authentication information in a request for access to a communications network to identify which of multiple possible users associated with a communications network customer is a current user of a client device, analyze second network communications based on a security rule to identify a security risk of the second network communications, access a first profile corresponding to the identified current user to determine a rule to be used to handle network communications transferred within the communications network from the client device of the communications network customer that are diverted via a software-defined network (SDN) switch, and configure a forwarding table of the SDN switch to comply with information obtained from the client device.