Disclosed are a display device and a method control of the display. The method includes: selecting an initial duty and a target initial brightness which generate a color shift is less than or equal to a preset color shift value; calculating a corresponding initial grayscale according to the initial duty and the target initial brightness; searching for an initial data voltage corresponding to the initial grayscale according to a gamma curve, where the initial data voltage is associated with the initial duty and the target initial brightness; and performing a brightness adjustment, where the brightness adjustment comprises either a segmented or a mixed pulse width modulation dimming technique and power modulation dimming technique, where the brightness adjustment is performed in a brightness interval from the target initial brightness to maximum brightness.