A merchandising display for attachment to a gondola includes a frame and at least one display panel. The frame includes first and second vertically extending members both having an L-shape with a first side for positioning against the gondola and a second side extending perpendicular outward therefrom. The at least one display panel is curved in a horizontal direction and includes one of a plurality of apertures for receiving hooks for the display of retail product and a sign. The display panel includes first and second lateral sides. The first and second lateral sides are attached to the second side of the first and second vertically extending member, respectively.