Disclosed is a system and method for providing poll-based reviews of various businesses and service providers. In particular, a reviewer provides a review by answering poll-based review questions and/or adding new poll-based review questions to provide the most relevant feedback. The review questions can be ranked in order of relevance and/or importance to each reviewer. The data from the review is summarized and presented so that information related to each reviewee is presented in order of preference to the reviewer. Additionally, the present invention gathers data from each reviewer by using polls to tailor suggestions for new reviewees to the reviewer.