A method, apparatus and computer program product are provided in accordance with example embodiments in order to provide methods, apparatuses, and/or systems that allow for the automatic request, definition, and provision of user-specific network services within a communication network environment. Some example implementations are directed to the use of new network entities, such as a service order portal, a self-operation entity, and/or other similar entities to accept potentially incomplete initial requirements requests from a network user and automatically develop and deploy network resources that are capable of fulfilling the device and/or user-specific needs of a given user.