An information processing apparatus according to an aspect of the present technology includes an acquisition unit, a generation unit, and a generation control unit. The acquisition unit acquires an image of a target object. The generation unit is able to execute each of a first generation process and a second generation process different from the first generation process as a generation process of generating a model of the target object on the basis of the acquired image of the target object. The generation control unit controls switching of execution of the first generation process and execution of the second generation process by the generation unit.