A portal system comprises a portal connected to at least one social backend, a portal object generator for creating a page in the portal, and a backend processing component. The portal system further performs a method comprising: integrating functionality of said at least one social backend into said portal system; implementing association information as meta data entries containing information about a social object of said at least one social backend; receiving a notification about creation of new portal objects by an integration component; creating a new instance of a social object within said at least one social backend by said integration component; receiving a new identification from a newly created social object by said integration component; inserting new social object identification into meta data of said newly created social object; and representing said social object as a portal object to a portal user.