A system, method and apparatus for installing software at a mobile electronic device are provided, the mobile electronic device enabled for communication with a computing device. A query for available software for installation on the mobile electronic device receiving is received from the computing device, the query directed to a proxy server rather than a public server enabled as a gateway for software downloads. A list of the available software is generated. The list is modified to produce a modified list of approved software. The modified list is transmitted to the computing device such that the approved software can be selected for installation on the mobile electronic device.