Methodologies and systems are described herein whereby application functionality may be optimized and extended based on a contextual analysis of the features that are accessed within the application. In one or more embodiments, the contextual analysis includes (a) detecting that an end user of an application is using a particular feature of the application and (b) determining that a set of one or more third-party applications are configured for operations accessing data sets of the same type accessed by the particular feature. Responsive at least to the detecting and determining operations, the set of one or more third-party applications are presented to the user when the user is accessing the particular feature of the first application.