An image processing apparatus includes a control unit configured to control a conversion characteristic for converting image data based on a first color space into image data based on a second color space based on a difference between a specific color and a peripheral color of the specific color in the first color space, wherein the control unit changes a first conversion characteristic into a second conversion characteristic such that a color difference between the specific color and the peripheral color converted by the second conversion characteristic is greater than a color difference between the specific color and the peripheral color converted by the first conversion characteristic.