Methods, systems, and apparatuses are described for dynamic management of file system objects (e.g., a file or a directory). Such management includes syncing, routing, and storing capabilities. A file system object may be tagged with one or more tags based on at least one of file system object content or file system object location. Dynamic rules that control routing of file system objects to one or more locations based on the one or more tags are accessed and searched for an applicable rule. The file system object may be routed and/or stored based on the applicable rule. The rules may specify allowable locations as well as locations that are not allowed for a given file system object. The location may be a cloud-based location, a location that is on the premises of the enterprise, a location provided by and/or serviced by a competing entity, etc.