A visual-information security system that includes an information security label positioned to conceal visual information on a substrate. The information security label may include a spiral-shaped cut (or other complex shape) within the body of the label and a pull-tab, such that when a user pulls on the tab, the label peels off of the substrate in a spiral pattern, revealing the information concealed beneath the label. The complex-shaped cut makes reapplication of the label difficult and evident, thus providing security to consumers. The label may include multiple layers of material, for example, a peel-off layer and an adhesive layer.