A system and method for intelligent visualization of unstructured data in a column-oriented data table includes receiving unstructured data from a plurality of sources for recording into the column-oriented data table having a database schema using a plurality of keys to visualize one or more attributes in the column-oriented data table, determining that a semantically related key is used to visualize the one or more attributes contained in the unstructured data received from the plurality of sources, wherein the semantically related key is different from the plurality of keys and is not synchronized with the database schema of the column-oriented data table, formatting the unstructured data to synchronize the unstructured data with the database schema of the column-oriented data table, and outputting the synchronized unstructured data into the column-oriented data table so that the unstructured data is visualized according to the database schema of the column-oriented data table.