Compiling selectable human computer interaction modes for at least one link on the multimedia interactive website, where the selectable human computer interaction modes at least include: a voice mode and a non-voice mode; monitoring a link to be accessed that is selected on the multimedia interactive website by a user, and identifying a human computer interaction mode that is selected by the user for the link to be accessed; when it is identified that the user selects the voice mode, jumping to a page used for guiding a user to provide a voice, guiding the user to provide a voice on the page, and acquiring voice data provided on the page by the user; and determining whether the voice data satisfies a set requirement for triggering the link to be accessed, and if yes, providing information corresponding to the link to be accessed.