A head-up display (HUD) device displays a first virtual image in an area in which the first virtual image can be displayed, and displays a second virtual image in an area in which the second virtual image can be displayed. The HUD device includes: a rotation driving unit which changes an angle formed between the area in which the first virtual image can be displayed, and the area in which the second virtual image can be displayed; and a control unit which performs virtual image angle adjustment processing for adjusting the angle using the rotation driving unit, and, when performing the virtual image angle adjustment processing, virtual image position changing processing in which the position of the second virtual image in the area in which the second virtual image can be displayed is changed to inhibit deviation in the relative positional relationship between the first and second virtual images.